Our Mission

At Airdrawn we believe in a better way of doing business: placing equal importance on people, planet and profit.

This focus drives us to ensure that our work isn't just great in its own right, but helps to make the world a better place too.

We are committed to reducing the environmental impact of our industry. We use sustainable materials and develop products that can be updated and re-used, reducing waste, saving costs and using fewer resources.

Let's evolve retail together.

Our Giving Strategy

From our launch in Spring 2021, we are giving 1% of our sales to grassroots environmental organisations, for life. We are working with 1% For The Planet, who will keep us accountable for our donations, in good years and those less good.

What is 1% For The Planet?

1% for the Planet is an alliance of businesses that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to its health, and are concerned with the social and environmental impacts of industry.

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

“The intent of 1% for the Planet is to help fund diverse environmental organisations so that collectively they can be more powerful in solving the world’s problems.”-- Yvon Chouinard,
Founder of Patagonia